The Apple TV might suddenly be part of the next big thing from Apple. We’ve heard that there’s a major retooling underway and Apple shifted some of their best people on the project. Updated hardware is likely, but new services will likely be at the forefront of the relaunch.
The latest rumor states that Apple is in contract talks to bring TV show rentals to the platform. They would probably work like the movie rentals by giving users 30-days to start playing the show after downloading and then 24-hours after starting playback until it expires. Except there’s one big difference: the shows are said to be streamed. Combine that with the rumor that iOS will power the next-gen Apple TV for a cocktail of dreams and possibilities.